Sobha Realty
The company behind Sobha Realty, with 4 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Integrated campaign · 20 May 2025
An omnichannel rollout for an island community in Umm Al Quwain, positioned as an ultra-exclusive resort-style retreat where every day feels like a holiday. It ran on billboards in seven airports worldwide alongside video on LinkedIn, Instagram and YouTube, with channel partners carrying the same story and the website as the hub. It followed the same treatment for Sobha Hartland II.
Ad film · 19 May 2025
A film for the ONE Sobha app, the developer's customer platform for booking amenities, requesting services and tracking construction, built around craftsmanship and convenience under the 'Art of The Detail' line. Directed by the photographer Tejal Patni and made with ANC Advertising Agency.
Agency: ANC Advertising Agency.
Purpose · 10 Sep 2024
A film made with Arsenal Women about access to education for girls, carrying real stories of young women reached by Sobha Group's school and university programmes in the UAE and India. AKQA set the concept, Bullion Productions made it and James Willis directed. It ran across both Sobha Realty's and Arsenal's own digital and social channels with joint messaging.
Agency: AKQA.
Ad film · 13 Feb 2024
A short film with Arsenal players Martin Odegaard, Bukayo Saka and Jakub Kiwior, using a football passed between them as the visual device that leads the viewer through the detailing of a Sobha property. It set the developer's 'Art of The Detail' line against Arsenal's 'Art of Football' and was made by Alok Nanda & Company.
Agency: Alok Nanda & Company. Talent: Martin Odegaard, Bukayo Saka, Jakub Kiwior.
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