HungerStation
The company behind HungerStation, with 4 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Digital/social · 29 Jan 2025
Users send any food post they see on social media to HungerStation's Instagram account, and image recognition identifies the dish and matches it to a nearby restaurant's menu item in real time. Built on the finding that people scroll about 135 food posts a day but order the same narrow set of meals.
Agency: VML.
Festive · 15 May 2024
A Ramadan tie-up with MBC's Fananees characters that put HungerStation's new mascot into their 3D world, giving it superpowers that stood for delivery speed and menu range. It ran on OOH, TV, Shahid, Instagram, X and TikTok, with an in-app character hunt offering prizes, aimed at Saudis aged 18 to 35.
Agency: Dentsu.
Rebrand · 15 Jan 2024
A teaser run on social and out of home showed an unbranded delivery box promising in Arabic to come to you wherever you are, before the new HungerStation mascot was revealed on the brand's social channels on 7 January 2024 and then carried across the brand's communications for the year.
Integrated campaign · 6 Aug 2023
An in-app tool that noticed when a user had been scrolling the menu too long, then used the phone camera to track what the eye lingered on and turned that into a shortlist of local restaurants. It won Saudi Arabia's first Cannes Lions Grand Prix, for Creative Commerce, alongside a Dubai Lynx Grand Prix for mobile-led creativity.
Agency: Wunderman Thompson.
Work at HungerStation?
Claim this page to list your properties and partners, and correct anything wrong.