Dubai Sports Council

Integrated campaign · 13 Aug 2026

The tenth edition of the 30x30 challenge, running 31 October to 29 November 2026 and pitched as the largest and most community-focused yet. The programme keeps the four flagship mass-participation events, Dubai Run, Dubai Ride, Dubai Stand Up Paddle and Dubai Yoga, alongside Fitness Villages, 30 Fitness Hubs and thousands of free classes, and leans on digital channels to reach people who do not come to an event. More than 16 million people have taken part across the first nine editions.

Integrated campaign · 29 Oct 2025

The theme of the ninth edition, running 1 to 30 November 2025 in the UAE's Year of Community. It asked residents and visitors to pick an activity that suited them rather than follow one prescribed workout, and backed that with four flagship mass-participation events, three Fitness Villages, more than 25 community hubs and thousands of free classes across the city.

Rebrand · 1 Jun 2025

A refreshed DFC identity unveiled by Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment, at a thank-you gathering for the schools, government entities, partners and gyms behind the first eight editions. The new logo uses brighter colours and dynamic lines, and was revealed alongside the 2025 dates and a calendar that added Dubai Yoga as a closing flagship event.