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Integrated campaignGulf13 Aug 2026

Dubai Fitness Challenge 2026, tenth edition

The tenth edition of the 30x30 challenge, running 31 October to 29 November 2026 and pitched as the largest and most community-focused yet. The programme keeps the four flagship mass-participation events, Dubai Run, Dubai Ride, Dubai Stand Up Paddle and Dubai Yoga, alongside Fitness Villages, 30 Fitness Hubs and thousands of free classes, and leans on digital channels to reach people who do not come to an event. More than 16 million people have taken part across the first nine editions.

BrandDubai Fitness Challenge
AgencyNot named
TalentNot named
Channelsdigital, social, on-ground
SourceEmirates 24|7

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