Wimpy relaunch with Flippy 2
Americana brought the Wimpy burger brand back to the UAE at the Dubai Mall food court and built the reopening around Flippy 2, a Miso Robotics fry-station robot working in the open kitchen, positioning Wimpy as a tech-first smash-burger brand under the line 'All About You'.
| Brand | KFC / Pizza Hut India (Sapphire, Devyani franchisees) |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | in-store, digital |
| Source | Americana Restaurants |
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