Hilton and Saudi Tourism Authority destination campaign

A co-branded destination campaign with Hilton, running films on Riyadh, Jeddah, AlUla, Makkah and Madinah that set the country's landmarks alongside Hilton properties such as Waldorf Astoria Jeddah and Conrad Makkah. It built on a 2023 memorandum between the two and was pushed internationally across the Middle East, South Africa, the UK, Germany, Italy, France, Malaysia and Indonesia.