Mobily
Mobily sponsors 2 properties, mostly football, and has 1 campaign on record.
3 of 3 rows confirmed on their sourceHow we check
See how Mobily compares with Airtel and JioA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Shirt sponsor · Team · 2014
Front-of-shirt sponsor of Al-Nassr, 2014–2017.
Kit supplier · Team · 2007
Kit supplier of Al Hilal SFC, 2007–2017.
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 26 Dec 2025
A new brand platform and positioning built for Mobily's twentieth year, launched with a hero film about closeness between people and carried across out-of-home in the big Saudi cities, television and video-on-demand including Shahid, retail, stadium, airport and metro placements, plus an internal launch and gala in December 2025.
Agency: FP7 McCann KSA.
Agencies
Credited on Mobily's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| FP7 McCann KSA | 1 campaign | 26 Dec 2025 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against telecom peers
Confirmed deals only. The full telecom leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Mobily | 2 | 0 | 1 | Football | 26 Dec 2025 |
| Airtel | 7 | 4 | 8 | Business, tech and industry | 18 Aug 2026 |
| Jio | 10 | 2 | 1 | Business, tech and industry | 2026 |
| STC | 6 | 3 | 3 | Football | 23 Feb 2026 |
| Ooredoo | 2 | 6 | 5 | Kabaddi, hockey, tennis and more | 26 Aug 2026 |
Where peers sponsor and Mobily doesn't
| Property | Peers on it |
|---|---|
| India Mobile Congress | Airtel, Jio |
| Singham Again | Airtel, Jio |
| Global Fintech Fest | Airtel |
| Goafest | Jio |
| LEAP | STC |
| Bengaluru Tech Summit | Airtel |
| Pushpa 2: The Rule | Airtel |
| Web Summit Qatar | Ooredoo |
Questions people ask
What does Mobily sponsor?
Mobily has 2 confirmed sponsorship properties on record, mostly in football, including Al-Nassr, Al Hilal SFC. The latest is dated 26 Dec 2025.
Which agency works on Mobily's campaigns?
Credited on Mobily campaigns: FP7 McCann KSA (1 campaign, latest 26 Dec 2025).
Know when Mobily signs something new
One email when Mobily or a telecom rival signs a sponsorship, an ambassador or a campaign.
Work at Mobily? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.