Ever Closer

A new brand platform and positioning built for Mobily's twentieth year, launched with a hero film about closeness between people and carried across out-of-home in the big Saudi cities, television and video-on-demand including Shahid, retail, stadium, airport and metro placements, plus an internal launch and gala in December 2025.

Brand	Mobily
Agency	FP7 McCann KSA
Talent	Not named
Channels	TV, digital, social, OOH, OTT, in-store
Source	Campaign Middle EastCommunicate Online