Zainab Al Eqabi as brand ambassador
Mashreq fronts Rise Every Day with Zainab Al Eqabi, an MBC host, pharmacist and advocate for people of determination who lost a leg to a detonator blast in Iraq. The bank deliberately uses real people rather than influencers or celebrities to carry the platform's story.
| Brand | Mashreq |
|---|---|
| Agency | Not named |
| Talent | Zainab Al Eqabi |
| Channels | digital, social |
| Source | Campaign Middle East |
More from Mashreq
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|---|---|---|---|
| Oman Launch campaignLaunch · 6 Feb 2025 | Launch | Sweetwater MEA | 6 Feb 2025 |
| Rise Every Day podcast with AnghamiDigital/social · 4 Oct 2022 | Digital/social | – | 4 Oct 2022 |
| Rise Every DayRebrand · 21 Sep 2022 | Rebrand | – | 21 Sep 2022 |