noon
The company behind noon Minutes, with 3 confirmed deals on Monumentum.
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Newest first, with what our re-check found on each source.
Experiential · 9 Sep 2025
A guerrilla stunt in which an Amitabh Bachchan lookalike walked Deira Gold Souk inside a ring of bodyguards, with a noon Minutes rider the only person allowed close enough to take a selfie and video-call his mother. The rider appeared in every frame of the user footage that followed, drawing 2.95 million views with no paid media behind it.
Agency: Plug Media.
Digital/social · 30 Jun 2025
Always partnered noon Minutes so women in the UAE could get night pads delivered in under fifteen minutes at any hour, built on research that three in four GCC women wake at night to change a pad. Nora Achmaoui fronted the short-form Instagram work from Leo Burnett Beirut.
Agency: Leo Burnett Beirut. Talent: Nora Achmaoui.
Launch · 21 Feb 2024
noon Minutes put Richard Mille, Patek Philippe, Audemars Piguet and Vacheron Constantin watches from WatchBox on fifteen-minute delivery in selected parts of Dubai, a stunt to stretch what quick commerce was seen to carry. Proceeds went to the UAE's Tarahum for Gaza appeal.
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