Riyadh Air
Riyadh Air has 2 campaigns on record and no confirmed sponsorships yet.
2 of 2 rows confirmed on their sourceHow we check
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Campaigns
With the agency and talent where the trade press named them.
Rebrand · 23 Jun 2026
FutureBrand built the airline's whole identity end to end: positioning, visual identity, tone of voice and lexicon, plus loyalty and cargo sub-brands, co-branding architecture and airport collateral. It also has a sonic identity and a scent, the sound made with Sonicbrand and recorded at Abbey Road, and FutureBrand onboarded the other agencies that execute it.
Agency: FutureBrand.
Sports · 10 Oct 2024
Riyadh Air took the naming rights to Atletico Madrid's stadium for nine years to 2033, renaming it Riyadh Air Metropolitano and unveiling the name at a match on 20 October 2024. It sits inside a wider partnership signed in August 2023 that also puts the airline's logo on the front of the club's shirts.
1 deal outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
Kit supplier · Team · 2025
Kit supplier of Atlético Madrid, 2025–present. Listed for the 2025–26 season.
Agencies
Credited on Riyadh Air's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| FutureBrand | 1 campaign | 23 Jun 2026 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against travel & hospitality peers
Confirmed deals only. The full travel & hospitality leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Riyadh Air | 0 | 1 | 2 | – | 23 Jun 2026 |
| Emirates | 12 | 11 | 3 | Kabaddi, hockey, tennis and more | 2027 |
| MakeMyTrip | 5 | 2 | 11 | Business, tech and industry | 13 Aug 2026 |
| Qatar Airways | 7 | 4 | 4 | Motorsport | 10 Feb 2026 |
| Etihad Airways | 6 | 4 | 1 | Motorsport | 31 Aug 2026 |
Where peers sponsor and Riyadh Air doesn't
| Property | Peers on it |
|---|---|
| Goafest | MakeMyTrip |
| Web Summit Qatar | Qatar Airways |
| Big 5 Global | Emirates |
| Dubai Desert Classic | Emirates |
| Dubai Fitness Challenge | Emirates |
| Yas Marina Circuit season | Etihad Airways |
| Dubai Rugby Sevens | Emirates |
| Royal Challengers Bengaluru | Qatar Airways |
Questions people ask
Which agency works on Riyadh Air's campaigns?
Credited on Riyadh Air campaigns: FutureBrand (1 campaign, latest 23 Jun 2026).
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