CBD NOW
CBD NOW has 2 campaigns on record and no confirmed sponsorships yet.
2 of 2 rows confirmed on their sourceHow we check
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Campaigns
With the agency and talent where the trade press named them.
Launch · 15 Jul 2026
CBD launched UP by CBD, a mobile-first bank aimed at micro and small businesses, built around minutes-long onboarding through the Dubai Unified Licence, a zero-balance account and an instant business credit card. It went out with Dubai's Department of Economy and Tourism as ecosystem partner.
Launch · 19 Dec 2016
The launch of CBD NOW, billed as the first digital-only bank in the UAE, handled by Dubai agency Hug Digital as a 360-degree campaign. The idea put customers in a co-founder programme that crowdsourced the product roadmap from users.
Agency: Hug Digital.
Agencies
Credited on CBD NOW's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Hug Digital | 1 campaign | 19 Dec 2016 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against banking & finance peers
Confirmed deals only. The full banking & finance leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| CBD NOW | 0 | 1 | 2 | – | 15 Jul 2026 |
| IDFC FIRST Bank | 9 | 5 | 3 | Running and fitness | 2026 |
| SBI | 8 | 8 | 13 | Business, tech and industry | 17 Jun 2026 |
| Kotak Mahindra Bank | 7 | 1 | 12 | Kabaddi, hockey, tennis and more | 7 Jul 2026 |
| HSBC India | 9 | 2 | 2 | Music | 2026 |
Where peers sponsor and CBD NOW doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | SBI, HSBC India |
| Antaragni | IDFC FIRST Bank, SBI |
| International Film Festival of India (IFFI), Goa | SBI |
| Jaipur Pink Panthers | IDFC FIRST Bank |
| Punjab Kings | Kotak Mahindra Bank |
| Bengaluru Bulls | Kotak Mahindra Bank |
| Dubai Rugby Sevens | HSBC India |
| Kaun Banega Crorepati season 17 | SBI |
Questions people ask
Which agency works on CBD NOW's campaigns?
Credited on CBD NOW campaigns: Hug Digital (1 campaign, latest 19 Dec 2016).
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