Axi
Axi has 1 campaign on record and no confirmed sponsorships yet.
1 of 1 rows confirmed on their sourceHow we check
See how Axi compares with IDFC FIRST Bank and SBIA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Campaigns
With the agency and talent where the trade press named them.
Rebrand · 20 Aug 2026
Axi refreshed its visual identity and relaunched its website, keeping the logo and core elements while widening the colour system, and extended the new look across the app, the client portal and the Axi Select funding programme used by more than 55,000 traders.
1 deal outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
Shorts sponsor · Team · 2025
Shorts sponsor of Bahia, 2025–present. Listed for the 2025 season.
Marketing leadership
As reported in the trade press, with the date and the article.
Against banking & finance peers
Confirmed deals only. The full banking & finance leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Axi | 0 | 1 | 1 | – | 20 Aug 2026 |
| IDFC FIRST Bank | 9 | 5 | 3 | Running and fitness | 2026 |
| SBI | 8 | 8 | 13 | Business, tech and industry | 17 Jun 2026 |
| Kotak Mahindra Bank | 7 | 1 | 12 | Kabaddi, hockey, tennis and more | 7 Jul 2026 |
| HSBC India | 9 | 2 | 2 | Music | 2026 |
Where peers sponsor and Axi doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | SBI, HSBC India |
| Antaragni | IDFC FIRST Bank, SBI |
| International Film Festival of India (IFFI), Goa | SBI |
| Jaipur Pink Panthers | IDFC FIRST Bank |
| Punjab Kings | Kotak Mahindra Bank |
| Bengaluru Bulls | Kotak Mahindra Bank |
| Dubai Rugby Sevens | HSBC India |
| Kaun Banega Crorepati season 17 | SBI |
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