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AgencyUnited Arab EmiratesGulf

Bellwether

Named on 2 campaigns for 2 brands on BrandMap.

Clients

Brands this agency is named with, most work first.

BrandCampaignsLatest work
EMSTEEL1EMSTEEL rebrand11 Oct 2024
Akhbar Al Aan1Akhbar Al Aan 'in the now' rebrand4 Feb 2022

Campaigns

Newest first, with what our re-check found on each source.

EMSTEEL→EMSTEEL rebrand

Rebrand · 11 Oct 2024

Emirates Steel Arkan became EMSTEEL, launching a new identity and operating model at an Abu Dhabi event for more than 400 customers, partners and employees. Bellwether built the visual guidelines around sustainability and low-carbon steel, Mamemo ran the event and its films, Garage 366 handled media buying, Weber Shandwick the PR and Digital Farm the social rollout.

Agency: Bellwether.

Akhbar Al Aan→Akhbar Al Aan 'in the now' rebrand

Rebrand · 4 Feb 2022

Al Aan TV repositioned its news brand Akhbar Al Aan as an 'in the now' multi-channel digital publisher aimed at young Arab adults. Agency Bellwether built the identity on Arabic calligraphy for Al Aan, meaning now, and a beam of light in motion, with a modern Arabic font for Akhbar.

Agency: Bellwether.

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