Akhbar Al Aan 'in the now' rebrand
Al Aan TV repositioned its news brand Akhbar Al Aan as an 'in the now' multi-channel digital publisher aimed at young Arab adults. Agency Bellwether built the identity on Arabic calligraphy for Al Aan, meaning now, and a beam of light in motion, with a modern Arabic font for Akhbar.
| Brand | Akhbar Al Aan |
|---|---|
| Agency | Bellwether |
| Talent | Not named |
| Channels | TV, digital |
| Source | Campaign Middle East |
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