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PurposeGulf13 Mar 2024

سنعود (We Will Return) — Ramadan 2024 TVC

The 2024 Ramadan film cast children killed in Gaza as its protagonists alongside Handala, the Palestinian cartoon figure, under the line 'We will return'. It was the year's most-argued-over Gulf ad and ran on YouTube and social before television.

BrandZain
AgencyNot named
TalentNot named
ChannelsTV, social, digital
SourceAl Bawaba

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