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PurposeGulf5 Mar 2025

Ramadan 2025 TVC — 'belonging, resisting and rebuilding'

Zain's annual Ramadan film, the first it shot on location in Gaza, Lebanon and other war-hit places, built on a play on the Arabic word for attendance and carrying an anthem sung by Majed Al Mohandes. It featured Maria and Renad, two children who had become known on social media from Gaza, and ran on Gulf TV and on Zain's own channels, passing six million views within days.

BrandZain
AgencyNot named
TalentMajed Al Mohandes, Maryam Shehab
ChannelsTV, social, digital
SourceKuwait Times

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