Kind Beings of Dubai
A 22-day social campaign running 19 September to 10 October that asked Dubai residents and visitors to submit stories of everyday kindness, with the insurer picking one story a day to reward with an AED 1,000 voucher. It drew close to 600 submissions and ran alongside the launch of an Essential Benefit Plan aimed at low-income workers with dependents.
More from Salama
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Care is EasyPurpose · 2022 | Purpose | – | 2022 |