Salama
Salama has 2 campaigns on record and no confirmed sponsorships yet.
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Campaigns
With the agency and talent where the trade press named them.
Purpose · 12 Oct 2022 · Reported value AED 1,000
A 22-day social campaign running 19 September to 10 October that asked Dubai residents and visitors to submit stories of everyday kindness, with the insurer picking one story a day to reward with an AED 1,000 voucher. It drew close to 600 submissions and ran alongside the launch of an Essential Benefit Plan aimed at low-income workers with dependents.
Purpose · 2022
The campaign that preceded 'Kind Beings of Dubai', built to open a conversation about how UAE households treat support staff, domestic workers and dependents, and to carry the insurer's line that caring is easy.
Marketing leadership
As reported in the trade press, with the date and the article.
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