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FestiveGulf21 Mar 2025

Ramadan 2025 limited-edition packaging with Mariam Abbas

A limited-edition Ramadan bottle designed with Emirati artist Mariam Abbas, carrying Sheikh Zayed Mosque, the Together sculpture, traditional water pitchers and the Sidr plant as motifs. It ran across Masafi's social channels, website and app and was pitched at Iftar-table affinity rather than short-term sales.

BrandMasafi Water
AgencyNot named
TalentMariam Abbas
Channelssocial, digital, in-store
SourceCampaign Middle East

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