Ten Kitopi brands each sold a signature dish for ten dirhams on Talabat over ten days in April, carried by a citywide outdoor takeover with Hypermedia across Sheikh Zayed Road bridges, 32 metro stations, mall pavilions and ENOC forecourts under the line 'See, Eat, Repeat'. Creators including Yahya AbouAli fronted the social layer. Kitopi reported over 600,000 meals sold and more than 100,000 new customers, and called it the first time it introduced itself as a brand to the public.
