Jumeirah new brand identity
Jumeirah redrew its signature and symbol, blending Arabic calligraphy with a contemporary mark, and revealed it by projecting the brand's origin story onto the sail of Burj Al Arab across a week of illuminations.
| Brand | Jumeirah |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | OOH, digital, on-ground |
| Source | Campaign Middle East |
More from Jumeirah
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Our Flame / Where Worlds MeetIntegrated campaign · 27 Feb 2026 | Integrated campaign | Soursop | 27 Feb 2026 |
| Jumeirah brand identity relaunchRebrand · 7 May 2024 | Rebrand | – | 7 May 2024 |