Jumeirah brand identity relaunch
Jumeirah Group replaced its group identity and renamed its hotels under a single naming system, which is where the hotel became Jumeirah Burj Al Arab rather than Burj Al Arab Jumeirah. The new identity ran across signage, the website and the group's properties.
| Brand | Jumeirah |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital, OOH |
| Source | Time Out Dubai |
More from Jumeirah
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Our Flame / Where Worlds MeetIntegrated campaign · 27 Feb 2026 | Integrated campaign | Soursop | 27 Feb 2026 |
| Jumeirah new brand identityRebrand · 7 May 2024 | Rebrand | – | 7 May 2024 |