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Integrated campaignGulf14 Jun 2024

Where Legendary Lives

Aquaventure World relaunched itself with David Hasselhoff put back on lifeguard duty, seeded as leaked footage of him running morning briefings, testing slides and queueing in the canteen, then extended into a hero film with adrenaline athletes and creators plus new photography, radio and on-park activations.

BrandAquaventure World
AgencyM&C Saatchi
TalentDavid Hasselhoff
Channelssocial, digital, radio, on-ground
SourceCommunicate Online

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Grand Reveal weekendExperiential · 21 Jan 2023Experiential–21 Jan 2023