Where Legendary Lives
Aquaventure World relaunched itself with David Hasselhoff put back on lifeguard duty, seeded as leaked footage of him running morning briefings, testing slides and queueing in the canteen, then extended into a hero film with adrenaline athletes and creators plus new photography, radio and on-park activations.
| Brand | Aquaventure World |
|---|---|
| Agency | M&C Saatchi |
| Talent | David Hasselhoff |
| Channels | social, digital, radio, on-ground |
| Source | Communicate Online |
More from Aquaventure World
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Grand Reveal weekendExperiential · 21 Jan 2023 | Experiential | – | 21 Jan 2023 |