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PurposeGulf5 Dec 2023

The Protective Rhymes

Five children's songs written with psychologists and parents to teach body boundaries and how to report unsafe adults, released on the platform for parents to play with their children. Made with Leo Burnett Dubai and Publicis Groupe, it is a rare instance of a regional brand addressing child sexual abuse directly.

BrandAnghami
AgencyLeo Burnett Dubai
TalentNot named
Channelsdigital, social
SourceCommunicate Online

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