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Integrated campaignGulf23 Dec 2025

I Am The Scene

A Samsung MENA partnership positioning the Galaxy Z Fold7 as a portable studio for emerging Arab musicians. Sultan Al Murshed and Marilyne Naaman ran workshops on writing, recording and filming on a phone and released a track produced entirely on the device, with digital showcases on Anghami to follow across Middle East markets.

BrandAnghami
AgencyNot named
TalentSultan Al Murshed, Marilyne Naaman
Channelsdigital, social, on-ground
SourceCommunicate Online

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