A comedy series that sends up the ad-pitch process to explain the 7X rebrand to younger Emiratis. Comedian Abdulla Almamari plays a marketer whose ever more outlandish pitches keep getting notes from his boss, with artist Maitha Mohamed explaining that 7X is the parent of Emirates Post, EMX, FINTX and EDC. It ran two months on 7X's own social channels with influencers reposting the episodes, and viewers were asked to send in their own ideas.