7X rebrand
Emirates Post Group renamed its parent company 7X, a name it explained as the seven emirates joined to seven continents and seven seas. Emirates Post kept its own name as an operating entity alongside EMX, FINTX and EDC, and the new identity was launched as part of a five-year group strategy.
| Brand | 7X |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital |
| Source | Campaign Middle East |
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|---|---|---|---|
| The MaestroDigital/social · 5 Dec 2024 | Digital/social | InFocus Media Agency | 5 Dec 2024 |
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