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MA'ADEN's other deals
Sponsorship activation · 3 Jun 2026
Ma'aden and the Aston Martin Aramco Formula One team put a bespoke Ma'aden livery on the car for the Monaco Grand Prix, as the centrepiece of a campaign tracing the metals and minerals Ma'aden mines into the components used in racing, technology and infrastructure. CEO Bob Wilt framed it as an argument aimed at the next generation of engineers and geologists.
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