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PurposeGulf29 Aug 2025

Emirati Women's Day 2025 unscripted film

A ninety-second documentary-style film directed by Emirati filmmaker Nayla Al Khaja, built from unscripted conversations with Emirati women across Wio's own risk, legal, marketing and compliance teams. It ran alongside a six-month free Wio Business and Wio Personal subscription for new female Emirati customers and a gathering of female founders and leaders.

BrandWio Bank
AgencyNot named
TalentNayla Al Khaja
Channelsdigital, social, on-ground
SourceCampaign Middle East