Emirati Women's Day 2025 unscripted film
A ninety-second documentary-style film directed by Emirati filmmaker Nayla Al Khaja, built from unscripted conversations with Emirati women across Wio's own risk, legal, marketing and compliance teams. It ran alongside a six-month free Wio Business and Wio Personal subscription for new female Emirati customers and a gathering of female founders and leaders.
| Brand | Wio Bank |
|---|---|
| Agency | Not named |
| Talent | Nayla Al Khaja |
| Channels | digital, social, on-ground |
| Source | Campaign Middle East |