Carry What Matters
A public design competition run on the market's social channels: shoppers who made an eligible purchase submitted original artwork by direct message, a judging panel picked a winning design on 1 July 2026, and the winning artwork was produced as limited-edition reusable bags given away free at the market, credited 'Designed by [Name], UAE'. The winner collected a grand prize in person on 3 July 2026.
| Brand | Waterfront Market |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | social, in-store |
| Source | Waterfront Market |