TOD x talabat FIFA World Cup 2026 subscription offer

A joint push by TOD by beIN and the delivery app talabat around the 2026 World Cup, bundling TOD subscriptions into talabat across MENA. Demand sold the offer out in five days in the key markets and the two companies added more subscriptions to keep it running.

Brand	beIN Sports
Agency	Not named
Talent	Not named
Channels	digital, social
Source	Communicate Online