Taqa brand architecture and Taqa Distribution launch
TAQA folded Abu Dhabi Distribution Company and Al Ain Distribution Company into a single customer-facing utility, Taqa Distribution, and put every operating company under one Taqa-prefixed identity. Customers began seeing the new brand on electricity and water bills and in branches from January 2025.
| Brand | TAQA |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | in-store, print |
| Source | Khaleej Times |