Say less (Khaby Lame)
TikTok creator Khaby Lame fronted a regional campaign built on the tagline 'Say less', playing the frustrations of phone ordering against the app's tracking, cashless payment and deals. Rooted in Egyptian insights and extended to the UAE, Jordan, Bahrain, Oman and Iraq.
| Brand | talabat |
|---|---|
| Agency | Not named |
| Talent | Khaby Lame |
| Channels | digital, social |
| Source | Campaign Middle East |
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