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Digital/socialGulf16 Dec 2024

Cucumber shakers trend jack

Spinneys put organic cucumber shakers into stores within days of the 'sometimes you have to eat a whole cucumber' meme taking off, then stitched the original creator's video on TikTok with a mock mandoline safety warning. The Instagram and TikTok posts together passed three million views and over ten thousand shares.

BrandSpinneys UAE
AgencyNot named
TalentNot named
Channelssocial, in-store
SourceCampaign Middle East

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