20th anniversary 'all-out' campaign
A 360-degree anniversary campaign across the UAE, Oman, Bahrain, Egypt and, for the first time, Saudi Arabia. It ran surprise mall activations built around DG Man, a disguised gift-bearer, plus an in-store Puzzle Pop game, digital takeovers, newspaper ads, influencer posts and bank tie-ups with Emirates NBD, FAB, Dubai First, Al Hilal and SIB.
| Brand | Sharaf DG |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital, social, print, in-store, on-ground |
| Source | Campaign Middle East |