Play to Learn

A five-month nationwide schools competition run with the Saudi Ministry of Education asking middle and high school students to design educational video games. 719,359 students from 7,705 schools submitted 155,574 concepts; ten finalist teams pitched to a panel in Riyadh and the winning concept is being built as a playable Roblox game.

Brand	Savvy Games
Agency	Not named
Talent	Not named
Channels	on-ground, digital
Source	Savvy Games Group