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PurposeGulf30 May 2022

Saving a Soul

A public first-aid awareness drive staged at Riyadh Front that signed up 9,836 people in 24 hours to learn CPR and how to use an automated external defibrillator, taking a Guinness World Record. It ran alongside SRCA installing defibrillators in public places.

BrandSaudi Red Crescent Authority
AgencyNot named
TalentNot named
Channelson-ground, digital
SourceArab News