Saving a Soul
A public first-aid awareness drive staged at Riyadh Front that signed up 9,836 people in 24 hours to learn CPR and how to use an automated external defibrillator, taking a Guinness World Record. It ran alongside SRCA installing defibrillators in public places.
| Brand | Saudi Red Crescent Authority |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | on-ground, digital |
| Source | Arab News |