Skip to content
Subscribe
PurposeGulf10 Apr 2025

ما ـ تمشي ـ علينا#

An anti-fraud campaign under the line 'With our caution, their tricks won't work' that staged scams instead of describing them. A cinema ad invited the audience to scan a QR code for a deal, then made their phones appear to glitch before an influencer delivered the warning on screen; a comedian fronted a satirical film called 'Learn to Scam in 90 Seconds'. Built in three phases and pushed on Snapchat and TikTok.

BrandSaudi Investment Bank
AgencyImpact BBDO
TalentNot named
Channelscinema, social, digital
SourceCommunicate Online

More from Impact BBDO

BrandCampaignTypeAgencyDate
NakheelWhere Life FlowsAd film · 6 Mar 2023Ad filmImpact BBDO6 Mar 2023
ADCBWholesale Banking Group 60-second spotAd film · 13 Apr 2022Ad filmImpact BBDO13 Apr 2022