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LaunchGulf9 Dec 2025

Recleo brand launch

Borouge and Borealis pulled their fit-for-purpose mechanically recycled polyolefin grades, both post-industrial and post-consumer, under one new global brand called Recleo, positioned below the premium Borcycle M range and aimed at mobility, construction, appliance and consumer-goods buyers facing EU recycled-content rules.

BrandRecleo
AgencyNot named
TalentNot named
Channelsdigital
SourcePolymerupdate