Recleo brand launch
Borouge and Borealis pulled their fit-for-purpose mechanically recycled polyolefin grades, both post-industrial and post-consumer, under one new global brand called Recleo, positioned below the premium Borcycle M range and aimed at mobility, construction, appliance and consumer-goods buyers facing EU recycled-content rules.
| Brand | Recleo |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital |
| Source | Polymerupdate |