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RebrandGulf3 Sep 2025

Palm Jumeirah Mall rebrand

Dubai Holding Asset Management retired the Nakheel Mall name and relaunched the Palm Jumeirah shopping centre as Palm Jumeirah Mall, pairing the new identity with a redeveloped wing and a run of dining and design tenants including Home Bakery, %Arabica, Konjiki Hototogisu, Gyu Kaku, Kartell and Lego. The rename repositions the mall as a lifestyle destination for Palm residents and visitors.

BrandPalm Jumeirah Mall
AgencyNot named
TalentNot named
ChannelsNot named
SourceEmirates 24|7