Palm Jumeirah Mall rebrand
Dubai Holding Asset Management retired the Nakheel Mall name and relaunched the Palm Jumeirah shopping centre as Palm Jumeirah Mall, pairing the new identity with a redeveloped wing and a run of dining and design tenants including Home Bakery, %Arabica, Konjiki Hototogisu, Gyu Kaku, Kartell and Lego. The rename repositions the mall as a lifestyle destination for Palm residents and visitors.
| Brand | Palm Jumeirah Mall |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | Not named |
| Source | Emirates 24|7 |