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Integrated campaignGulf15 Feb 2023

Spring/Summer 2023 'Rewrite the rules'

A seasonal campaign for the Spring/Summer 2023 edit that pushed shoppers to break their daily dressing habits, built around designer labels including Alexander McQueen, Alex Perry and Jonathan Simkhai and carried through Ounass social channels and paid regional fashion media.

BrandOunass
AgencyNot named
TalentNot named
Channelsdigital, social
SourceEmirates Woman

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