A six-part Arabic reality competition shot entirely in the UAE in which eight amateur photographers competed across challenges at UAE landmarks for a photograph worthy of National Geographic Al Arabiya magazine. Nikon was presenting sponsor and supplied every contestant's camera; Nissan and the Hamdan bin Mohammed bin Rashid Al Maktoum International Photography Award were associate sponsors. Judged by Laura El-Tantawy, Jack Dabaghian and Matthew Dols.