Real-life Iron Man ticket handout
To launch the museum on 22.02.2022, the UAE Government Media Office flew British jet-suit inventor Richard Browning over Downtown Dubai to hand the first tickets to onlookers. The stunt was built for social and earned coverage and framed the building as a global science landmark rather than a Dubai attraction.
| Brand | Museum of the Future |
|---|---|
| Agency | Not named |
| Talent | Richard Browning |
| Channels | on-ground, social, digital |
| Source | Communicate Online |
