Masri Card 'levelled up' generosity
A comedy film for the co-branded ADCB and Visa Masri Card in Egypt, shot as a mini-drama and directed by Sherif Mounir, playing on how Egyptian generosity changed once cashback entered the picture. Produced by Everyone Films and pushed across social, digital and billboards.
| Brand | ADCB |
|---|---|
| Agency | Not named |
| Talent | Sherif Mounir |
| Channels | digital, social, OOH |
| Source | Campaign Middle East |
More from ADCB
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Wholesale Banking Group 60-second spotAd film · 13 Apr 2022 | Ad film | Impact BBDO | 13 Apr 2022 |