India Utsav
A GCC-wide celebration of India's 75th Independence Day run with ZEE5 Global, with regional food trails, cultural shows and competitions in store. ZEE5 flew Sonali Bendre in to meet shoppers in the UAE and bundled free or discounted subscriptions with spends of Dh100 and Dh1,000.
| Brand | LuLu Hypermarket |
|---|---|
| Agency | Not named |
| Talent | Sonali Bendre |
| Channels | in-store, on-ground, digital |
| Source | MediaNews4U |
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