Game On Deposit
A gamified fixed deposit tied to the football tournament season: customers put in from Dh5,000 for four months and bet the deposit on a team, taking a boosted rate if the team went their way and 2.3 per cent market interest if it did not. Customers could open as many deposits as teams they wanted to back.
| Brand | LIV |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital, social |
| Source | Khaleej Times |