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Digital/socialGulf27 Jun 2024

Game On Deposit

A gamified fixed deposit tied to the football tournament season: customers put in from Dh5,000 for four months and bet the deposit on a team, taking a boosted rate if the team went their way and 2.3 per cent market interest if it did not. Customers could open as many deposits as teams they wanted to back.

BrandLIV
AgencyNot named
TalentNot named
Channelsdigital, social
SourceKhaleej Times