Summer Fest 2023
A summer season running 24 June to 30 September built around a life-sized dinosaur walkthrough, character parades and an Eid Al Adha souq with henna artists and Khaleeji, Bollywood and African performers. The headline tie-up was with PUBG MOBILE, whose Dinoground update gave players ticket discounts and in-park lounges.
| Brand | IMG Worlds of Adventure |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | on-ground, digital, in-store |
| Source | Gulf News |