World's Highest Class
A high-altitude group fitness class staged above Riyadh every Saturday through January 2026, entered by ballot, timed to the busiest fitness month of the year and used as GymNation's opening statement in the Saudi market. Concept and rollout were done in-house and seeded through a small set of Riyadh social accounts.
| Brand | GymNation |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | on-ground, social, digital |
| Source | Campaign Middle East |
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