A summer travel push for the airline and its Holidays by flydubai arm, run across the UAE, Saudi Arabia, Kuwait, Qatar, Oman and Bahrain. Creative was refreshed in-house with illustrated seasonal destination art and carried on lamppost and bridge-banner outdoor in Dubai, online and GCC radio, with a Virgin Radio UAE slot where every caller won a holiday for two to Thailand and an ice cream truck activation at JBR and City Walk.
